Apple's iPad Research Paper Example | Topics and Well Written Essays - 500 words

Apple's iPad - Research Paper Example In addition, the sustainability of the company could also be attributed to the well designed marketing strategies applied by the Apple. Recently it introduced the most innovative and technological device—the iPad, which has now become the market leader of its category of portable electronic devices. While launching iPad, Apple hadn’t defined any precise market for the product; and the result was that the aesthetic appeal of the product was liked by people of all demographics. The adolescents’ role in the promotion of electronic gadget was thus proved once again in the case of Apple’s iPad. The Apple’s potential to influence the consumer decision making has already been proved with the introduction of iPod. This product targeted mainly teenagers and travelers. However, shortly after its launch, it became an essential gadget for everyone who wanted to listen to music. iPad will also gain wide popularity creating a unique market of its own; and whoever believes iPad to be inconsistent will be considered an alien. The major impact it would cause on retail industry is that it would enhance the e-commerce experience as iPad would provide easy access to product data.